8th HR Minds Employer Branding Forum


In the ever-increasing pace of the 21st century, with increasing competition on the talent market, it is essential for HR professionals to stay on the top of the latest developments and have lateral thinking. Capturing talent becomes a more transparent and brand-based process which directly affects company’s development and growth. With global trends influencing organisations, the next generation coming into the workplace and technology penetrating our life, it is crucial to be on the forefront to stay among the best employers. How to differentiate yourself as employer through developing an attractive Employer Value Proposition? How to involve employees in promoting the company employer brand? How can HR add value when promoting the business culture internally and externally? How to develop a strategy of Right Job for the Right Person at the Right Career Developmental Stage? What are the digital tools and social media approaches that help building a strong employer brand? At this event we will be discussing answers to these and related hot questions that various HR departments face across Europe.

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Get to know our renowned speakers

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Richard Mosley
Richard MosleyGlobal Vice President of Strategy | Employer Brand' Author
United Kingdom
Owen Poole
Owen PooleGroup Head of Employer Brand
Sarah Dovlo
Sarah DovloHead of Employer Branding-Europe
Andrew Taylor
Andrew TaylorDirector of Global Employer Branding
Schneider Electric
United Kingdom
Andrew Edwards
Andrew EdwardsVice President Global Program Development Lead
DHL Supply Chain
Bjarte Bogsnes
Bjarte BogsnesVice President-Performance Management Development | Chief Financial Officer- Performance Management & RiskNorway
Joakim Slørstad
Joakim SlørstadSenior Vice President-Learning & Development
Telenor Group
Andrew Longley
Andrew LongleyDirector of Global Talent
Charu Malhotra
Charu MalhotraGlobal Head of Employer Marketing-Branding & Talent Attraction
Ferrero International S.A.
Vera Troitskaya
Vera TroitskayaAdvisor of the Management Board Directors| Executive Office Chief HR Officer | Head of Global Communication for HR-Employer Branding & Diversity
Rachel Osikoya
Rachel OsikoyaDirector | Head of Diversity & Inclusion
Maersk Group
Arti Ram
Arti RamHead of Brand Marketing APAC - Employer Brand, D&I and Philanthropy
Andre De Wit
Andre De WitFormer Vice President Learning
Carlsberg Group
The Netherlands
Stephen Isherwood
Stephen IsherwoodChief Executive Officer
Association of Graduate Recruiters
United Kingdom
Dr. Nico Rose
Dr. Nico RoseVice President Employer Branding & Talent Acquisition
Anja Kristin Bank
Anja Kristin BankEmployer Branding Manager for Germany
Marco Casanova
Marco CasanovaChairman INBREC & Managing Partner
Details in the Agenda

Our Advisors

Cornelia Ruzicka
Cornelia Ruzicka Head of HR Regions
Siemens AG
Michael R. Virardi
Michael R. Virardi Speaker | Author | Trainer
David Sperl
David SperlHR Director Digital EMEA+APAC
GE Healthcare
Roxana Milas
Roxana MilasHR Lead - Central East Europe - Consumer Segment
Daiga Ergle
Daiga ErgleSenior Vice President Human Resources
An Coppens
An CoppensFounder | Owner | Chief Game Changer | Speaker | Author|
Gamification Nation
United Kingdom
Theresa Fleidl
Theresa FleidlVice President of HR & Marketing
Munich Airport
Andrew A. Parsons
Andrew A. ParsonsExperienced Scientist | Executive Leader | Coach | Trainer and Supervisor
United Kingdom

Event schedule

Day one

  • 08:30 Welcome Coffee and Registration

  • 09:00 Greeting from the GLC & Icebreaker Session

  • 09:10 Opening Remarks from the Chair

  • 09:15 The Future of Employer Branding

  • 09:50 Measuring Employer Branding Effectiveness

  • 10:25 “State-of-the-art“ Employer Branding

  • 10:40 Tea, Coffee, Networking & Exhibits

  • 11:20 The End of Performance Management (as We Know It)

  • 11:55 Effective Engagement of 150,000 Employees as Brand Ambassadors

  • 12:30 Building Diversity & Inclusion into the Talent Cycle

  • 13:10 Luncheon & Networking

  • 14:15 Future of Work

  • 14:50 Building a New Employer Brand

  • 15:25 To Be or Not to Be is Not the Question – Social Diversity in Employer Branding

  • 16:00 Tea, Coffee, Networking & Exhibits

  • 16:30 Implementing a Global Employer Value Proposition for Success

  • 17:05 OPEN PANEL DISCUSSION: Employer Brand – Global vs. Local

  • 17:45 Closing Remarks

Day two

  • 08:30 Welcome Coffee and Registration

  • 09:00 Opening Remarks from the Chair

  • 09:05 Why Great Companies Do Not Need Employer Branding?

  • 09:40 Driving True Cultural Change with a New Talent Development Approach for adidas’ Leadership

  • 10:15 Telenor Group: Learning for All

  • 10:50 Tea, Coffee, Networking & Exhibits

  • 11:25 OPEN PANEL DISCUSSION: Value Proposition for the Changing Labour Market

  • 12:05 Why Casting Your Recruitment Net as Wide as Possible Will Find You the Best Talent

  • 12:40 Alumni for Early Talents – How to Stay in Contact With Former Interns?

  • 13:15 Luncheon & Networking

  • 14:15 How Growing an External Talent Community helps to Strengthen your Employer Brand and Long-Term Talent Pipeline

  • 14:50 The Candidate Strikes Back: the How and Why We Should Stop Talking about Candidate Experience and Start Doing

  • 15:30 Closing Remarks

  • 15:40 Farewell Networking

For detailed program request the agenda

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6 more reasons to attend

What do others say about us?


“Both yourself and your colleagues have done
a great job in organizing and orchestrating
the whole event. Well done!”

Trainer | Speaker | Author


“Thank you for organizing such a great though
leadership and networking event. ”

Global Europe HR Director - RSA

Who will you meet?

Chief Human Resources Officers (CHRO) / Chief People Officers Chief Executive Officers (CEO) / Senior Vice Presidents / Vice Presidents / Heads / Directors / Business Partners / Senior Managers, Managers / Analysts / Consultants / Advisors OF:

  • HR Europe
  • European Resourcing
  • Human Capital
  • Global HR
  • Group HR
  • Group EMEA HR
  • People and Culture
  • Talent Management
  • Leadership Development
  • Recruitment and Selection
  • Resourcing & Talent
  • Organizational Development
  • Learning & Development
  • Competence Development
  • HR Strategy & Operations
  • HR Expertise Centre
  • Change management
  • HR transformation
  • Employee relations
  • Employer branding
  • Performance management
  • Skill Pool
  • Retention

and various HR professionals in related HR functions from cross industries across the Globe.

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You can always register without a name using the TBA [To Be Announced] option. Please indicate TBA instead of the delegate name and 2 weeks prior to the event you are able to send the delegate name/s to booking[at]glceurope.com
While we are not happy to see you cancel your registration, we understand that “life happens” and other obligations come up. Our refund schedule is as follows:
The client has the right to cancel his/her registration in the event.
There is a 50% liability on all conference registrations once made, whether the booking was made through our website or via e–mail/ telephone/ fax.
If the client cancels with more than 8 weeks’s advance notice, GLC shall be entitled to an amount equivalent to 50% of the conference fee and 16 EUR administration charge. In case the client has already made his/her payment, this will be deducted from the conference fee GLC has already received and the remainder will be refunded. If no conference fee has been received prior to the cancellation request, GLC will issue an invoice for the cancellation fee (the amount equivalent to 50% of the conference fee and 16 EUR administration charge), which the client must pay immediately upon receipt. No refunds are available for cancellations received with 8 week’s (or less) advance notice or in case the client fails to attend the conference. In these cases, the full amount of the conference fee must be paid.
In general no VAT is applied based on the Hungarian VAT law with the exception of individual payment [when you would like to pay from your own budget and not from the company’s budget] and for Hungarian companies where 27% VAT is applicable which is refundable at the end of the company’s fiscal year.
Our hospitality partners usually have options available for parking places, however it can change from event to event. If you would like to receive more information on parking please e-mail our colleague susanna.juhasz[at]glceurope.com.
We provide a conference documentation pack which includes: conference agenda, notes pages and attendee information. Soft copies of some of the presentation are available on USB-flash-drives for each delegate. You may bring your laptop, tablet or other mobile device so you are able to review the presentations while they are being presented. Free Wi-Fi will be provided and outlets will be available for recharging computers, mobile devices and phones. We highly recommend you to bring along your business cards and a desire to learn from some of the industry’s leading experts.
The dress code is business casual. Feel free to leave the suits and ties at home this time. We do suggest you bring a sweater or dress in layers, as the conference room temperature may fluctuate.
Any of our staff members at the event will be delighted to help you. You can contact us for free via WhatsApp or Viber or any time over the phone or via e-mail or post.
A. Get the timing right.
Many people are afraid to request for training budget, because they can’t seem to find the “perfect time” to do it. Well, there’s no perfect time to ask for it, but there are definitely some moments that are better than others. For instance, if your boss is about to take a two week vacation, he/she might be in a good mood. If he/she just lost a major account, may not be wise at that juncture.

B. Make a case for yourself
When you ask for budget, you should be prepared with specific details and explanations about what is in it for the company and you’re superior. If you go into a meeting and just say, “I want to get budget for a conference,” it’s likely that your request won’t be taken seriously. If you want to plan ahead, then you should be prepared to explain the following points:
1. Start by stating your accomplishments
2. Show that you’re ready for more responsibility and eager to learn
3. Describe:
a) How this event will increase your productivity?
b) How you will need less supervision
c) How you can bring back the knowledge to the company
4. Follow up

You might find free to attend events which are usually organized by a solution/service provider within the industry. Unlike at free to attend events, on a paid event you will find more diverse industry knowledge rather than presentations related to services or solutions.
In case you cannot attend for both days, you can always attend for just 1 day of the event. In this case we will send you all presentations of the 2 days. The participation fee is 70% of the original investment. In case you would like to attend the event for just 1 day please contact us on booking[at]glceurope.com
In case you are busy on 1 of the days, you certainly can split the 2 day conference with one of your colleague. All you need to do is send us an e-mail to booking[at]glceurope.com
We understand that not all senior-level professionals might be available on the dates. As the event is an annual event, most of the attendees try to postpone their engagements or send a small group from their teams to benefit from the conference.

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