Learning outcomes

Training Introduction

The hype around innovation is hard to miss. The pressure on businesses to define an innovation strategy and the process that delivers it is growing, as the success stories of innovative organizations like Airbnb and Netflix continue to be well documented. The key question for many organizations is how to start innovation. Knowing that doing nothing is not an option in the fast changing world we live in today. But daily routines, time and budget are barriers to take first steps.

Starting innovation requires a clear process, the right mindset and skills like complex problem solving, critical thinking and creativity (according to research of the World Economic Forum). Design Thinking is both a process and a mindset to solve problems for people in complex and quickly changing environments.

In this program you will develop the necessary skills using tools and techniques for successful product, service or process innovation by using the 5-step Design Thinking framework. This highenergy, high-pace learning-by-doing program will help you develop or strengthen your entrepreneurial skills needed to make you future-proof and will provide you with practicaltools and techniques needed to tackle complex problems and to start innovation.

Training Schedule

Day one

  • 08:30 Registration, Welcome Coffee

  • 09:00 Introduction

  • 10:00 The Design Thinking process explained

  • 11:00 Tea, Coffee, Networking

  • 11:15 Design Thinking Step 1: Empathize

  • 13:00 Luncheon

  • 14:00 Design Thinking Step 2: Define Part 1

  • 15:30 Tea, Coffee, Networking

  • 15:45 Design Thinking Step 2: Define Part 2

  • 17:00 End of day 1

Day two

  • 08:30 Registration, Welcome Coffee

  • 09:00 Design Thinking Step 2: Define Part 3

  • 11:00 Design Thinking Step 3: Ideate

  • 13:00 Luncheon

  • 14:00 Design Thinking Step 4: Prototype

  • 15:30 Tea, Coffee, Networking

  • 15:45 Design Thinking Step 2: Define Part 2

  • 17:00 End of day 2

Training Program

Request detailed Agenda - Design Thinking MasterClass

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Get to know the Expert Trainer

Rody Vonk
Rody VonkGlobal Speaker, Trainer and Facilitator

Rody Vonk has been working as an entrepreneur for over fifteen years. He started his working life as a creative concept developer in advertising agencies. Over the years he moved over to developing marketing and communication concepts and strategies for various companies and projects. Nowadays Rody uses his creative background to develop disruptive ideas and strategies for organizations that get stuck in their daily routine or projects. The learnings from these assignments are welcome examples and sources of inspiration in his trainings, workshops and presentations on Design Thinking, Serious Creativity and Innovation.

In his programs and presentations Rody Vonk helps is audiences to develop the right mindset and skills needed for innovation. Using tools and techniques from design thinking and lean startup he takes participants and audiences on an innovation detour. A critical look at what the real problem
is that needs to be solved, ideation sessions that inspire people to come up with those extreme ideas as food for disruption and a human centered approach to stay on track with reality are part of this journey. As a part of his trainings he inspires organizations to find new (market) opportunities by innovating their business model.

The trainings Rody facilitates are characterized by the combination of theory and practical group work. Hands-on activities and group discussion as well as interactive exercises and the application of different tools and techniques blend throughout his trainings.

Rody trained, inspired and coached a great variety of people, anywhere from board room members of national banks to university and high school students in startup bootcamps, innovation projects and trainings on solving (social) issues. He works globally and has previously facilitated programs
in various countries and cities including Accra (Ghana), Cape Town (South Africa), Dubai, Sharjah, and Abu Dhabi (United Arab Emirates), Riyadh (Saudi Arabia), Amsterdam (Netherlands), Brussels (Belgium), Stockholm (Sweden), Munich (Germany) and London (United Kingdom).

Who should attend?

This course is for anyone that is involved in innovation, whether it is the core of your job (e.g. being an innovation manager, innovation team lead etc.) or if you participate in projects or programs aimed at creating new value (by developing new or improving existing products, services or processes) for customers. Attendees will go through a full Design Thinking process in order to understand the why, how and what of each of the five process steps. They will work with handson tools that help and guide them in a clear and effective way and which are useful to get innovation started while reducing risks.

• Corporate Innovation Manager,
• HR Manager,
• Digital Propositions Director,
• Senior Product Manager,
• Proposition Innovation Manager,
• Lead Designer,
• Director R&D,
• Offerings & Strategy Product Manager,
• Proposition Design Manager,
• Digital and CX Manager,
• Customer Experience Manager,
• Head of Partnerships,
• Open Innovation Manager,
• Innovation Consultant,
• Innovation Practice Lead,
• Innovation Program Director,
• Business Analyst,
• Marketing Manager,
• Marketing Director,
• Strategy Manager
• Innovation Practice Lead,
• Innovation Program Director,
• Business Analyst,
• Marketing Manager,
• Marketing Director,
• Strategy Manager
• Innovation Practice Lead,
• Innovation Program Director,
• Business Analyst,
• Marketing Manager,
• Marketing Director,
• Strategy Manager

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Hotel Location

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1027 Budapest Hungary

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You can always register without a name using the TBA [To Be Announced] option. Please indicate TBA instead of the delegate name and 2 weeks prior to the event you are able to send the delegate name/s to booking[at]glceurope.com
While we are not happy to see you cancel your registration, we understand that “life happens” and other obligations come up. Our refund schedule is as follows:
The client has the right to cancel his/her registration in the event.
There is a 50% liability on all conference registrations once made, whether the booking was made through our website or via e–mail/ telephone/ fax.
If the client cancels with more than 8 weeks’s advance notice, GLC shall be entitled to an amount equivalent to 50% of the conference fee and 16 EUR administration charge. In case the client has already made his/her payment, this will be deducted from the conference fee GLC has already received and the remainder will be refunded. If no conference fee has been received prior to the cancellation request, GLC will issue an invoice for the cancellation fee (the amount equivalent to 50% of the conference fee and 16 EUR administration charge), which the client must pay immediately upon receipt. No refunds are available for cancellations received with 8 week’s (or less) advance notice or in case the client fails to attend the conference. In these cases, the full amount of the conference fee must be paid.
In general no VAT is applied based on the Hungarian VAT law with the exception of individual payment [when you would like to pay from your own budget and not from the company’s budget] and for Hungarian companies where 27% VAT is applicable which is refundable at the end of the company’s fiscal year.
Our hospitality partners usually have options available for parking places, however it can change from event to event. If you would like to receive more information on parking please e-mail our colleague coordination[at]glceurope.com.
We provide a conference documentation pack which includes: conference agenda, notes pages and attendee information. Soft copies of some of the presentation are available on USB-flash-drives for each delegate. You may bring your laptop, tablet or other mobile device so you are able to review the presentations while they are being presented. Free Wi-Fi will be provided and outlets will be available for recharging computers, mobile devices and phones. We highly recommend you to bring along your business cards and a desire to learn from some of the industry’s leading experts.
The dress code is business casual. Feel free to leave the suits and ties at home this time. We do suggest you bring a sweater or dress in layers, as the conference room temperature may fluctuate.
Any of our staff members at the event will be delighted to help you. You can contact us for free via WhatsApp or Viber or any time over the phone or via e-mail or post.
  1. Get the timing right.
    Many people are afraid to request for training budget, because they can’t seem to find the “perfect time” to do it. Well, there’s no perfect time to ask for it, but there are definitely some moments that are better than others. For instance, if your boss is about to take a two week vacation, he/she might be in a good mood. If he/she just lost a major account, may not be wise at that juncture.
  2. Make a case for yourself
    When you ask for budget, you should be prepared with specific details and explanations about what is in it for the company and you’re superior. If you go into a meeting and just say, “I want to get budget for a conference,” it’s likely that your request won’t be taken seriously. If you want to plan ahead, then you should be prepared to explain the following points:
    1. Start by stating your accomplishments
    2. Show that you’re ready for more responsibility and eager to learn
    3. Describe:
    a) How this event will increase your productivity?
    b) How you will need less supervision
    c) How you can bring back the knowledge to the company
    4. Follow up
You might find free to attend events which are usually organized by a solution/service provider within the industry. Unlike at free to attend events, on a paid event you will find more diverse industry knowledge rather than presentations related to services or solutions.
In case you cannot attend for both days, you can always attend for just 1 day of the event. In this case we will send you all presentations of the 2 days. The participation fee is 70% of the original investment. In case you would like to attend the event for just 1 day please contact us on booking[at]glceurope.com
In case you are busy on 1 of the days, you certainly can split the 2 day conference with one of your colleague. All you need to do is send us an e-mail to booking[at]glceurope.com
We understand that not all senior-level professionals might be available on the dates. As the event is an annual event, most of the attendees try to postpone their engagements or send a small group from their teams to benefit from the conference.

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