Healthcare landscape is changing drastically due to the emergence of new technologies. Treatment is diverging from the general applications paradigm we were subjected in the past to a personalization for each patient and each disease type. This course will present a general overview on precision medicine with several case studies of the newest approaches in different medical areas. Additionally, it will include some important aspects of digital health and medical artificial intelligence, to provide a complete set of tools to understand any project of modern medical affairs.
Who Should Attend?
• Medical affairs in pharma companies (specialty care and rare diseases) • MSL teams and MSL coordinators • Product specialists • Medical communications • Medical marketing and product managers • Value and market access managers and HEOR • Regulatory affairs • Digital officers and digital marketing global departments