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This course shows how to interpret key financial statements highlighting the questions and areas that matter. It identifies warning signals that managers need to be aware of and shows how to understand key performance indicators to drive profitability. The course will also cover the essentials of budgeting and forecasting as well as addressing key financial terms such as goodwill and accruals & prepayments. Delegates will learn how to appraise capital projects with confidence, allowing them to make the best decisions for their business.



Key Takeaways

» How companies are financially structured
» How companies trade
» The business cycle – how the money flows
» How companies are financed – debt v equity
» The Income Statement
» The Balance Sheet
» The Cash Flow Statement
» Return on Capital Employed (ROCE) and the WACC
» Operational Gearing & Profitability
» Financial Gearing
» Working Capital and Liquidity
» Reading and interpreting financial information
» Costs – types, behavior & treatment – opex v capex
» The basics of Business Case – DCF, NPV & IRR
» Budgeting & Forecasting
» Asset valuation


Who Should Attend:

» Those who need to understand the financial implications of their day-to-day decisions to increase the profitability and performance of their business. This course is suitable for managers with little or no financial knowledge.
» Middle and Senior Managers
» Department Heads and Budget Holders
» Regional and Business Unit Heads
» Anyone involved in using financial information to make operational decisions
» Anyone who needs a better understanding of the finances of their business
» Anyone new to finance



Request detailed Agenda - Finance for Non-Financial Managers MasterClass


The Trainer: 

Ted Wainman trained and qualified as an Associate Chartered Accountant (ACA) with Ernst & Young before joining JPMorgan on the Investment Management side of the business. Whilst at JPMorgan, he undertook a company sponsored MBA in the International Management of Financial Services,
from which he graduated at the top of his class with merit.

Since 2003 Ted has been designing, developing and delivering programmes for the private sector across a range of business needs. Whether focussed on programmes to build awareness and detailed understanding around financial drivers of their business, addressing new operational initiatives or supporting business change, Ted is experienced in working with key stakeholders within the business to construct a training program that delivers sustained change.

With a background in finance, Ted has a focus on financial and commercial training (including finance, strategy & leadership and Global Macro Economics), but is also comfortable in designing, developing and delivering training programmes on a wide variety of softer skills from negotiation, persuading, influencing, written communications and presentation skills.

Ted has worked with over 200 companies – primarily private or listed – from blue chips to financial services, including banks, building societies and insurance companies. Ted has worked in over 30 countries globally and is experienced in addressing the needs of programmes across varying cultural

Ted is the author of “How to Talk Finance: getting to grips with the numbers in business” – published by Pearson (FT) in April 2015.


“Great 2 day course – very interesting & Ted kept it fun and interactive. Relevant training materials use for individuals – i.e. use of our own employer’s financial statements.”

“A complex and difficult topic brought to fun in an interesting way that was easy to comprehend. Very interactive with a great speaker.”

“Excellent enthusiastic trainer with deep knowledge of the subject and ability to convey information interestingly and relevantly.”
(Lloyds Banking Group)