The evolution from paper-based to electronic processes and now to digital is part of the natural change which is happening across all industries. As it was impossible for an organization to continue operating with papers without using computers, the Internet and electronic forms in the late 20th century, it is now impossible for organizations to survive and succeed without moving into a digital economy in this century.
Digital transformation is the mechanism to move to the next level of the evolution by leveraging the new emerging digital technologies and identifying new digital business models to create new values of products/services, prices, customer experiences and platforms. Every organization must adopt the digital transformation to create the market disruption otherwise it will be disrupted by others and, ultimately, might be put out of business – which is exactly what happened with Nokia, Blackberry, Kodak and many others.
This course will let attendees understand the true meaning of digital transformation. They will learn and think about the strategy and execution of digital transformation and the necessary elements to succeed. Trainees will be exposed to the Mindset, Execution, Transformation, Regulations, Innovation, Customer and Strategy (METRICS) approach and the clear structured roadmap of digital transformation.
Delegates will learn on how transform themselves before they can contribute to transform their organizations by acquiring the transformation and digital mindset. Digital economy is all about data, so delegates need to have this mindset of how to extract from data, information, knowledge and wisdom to build new competitive digital business models to monetize data by using big data analytics, AI and other digital technologies.
Delegates will learn all about the transformation management, innovation and technical capabilities which are critical for any digital transformation initiatives. Case studies from Oil and Gas industry will be explored, moreover workshops will be organised to brainstorm the digital transformation initiatives at your organization. Digital transformation is not an option or choice; it is a destiny for all organizations.
Professor Samir El-Masri, PhD
Professor of Digital Technologies & AI
Digital Business Transformation Expert
Prof. El-Masri has been recently selected by the Silicon Valley based Engagement Alliance of Science & Technologies (EAST) among the best 50 world experts in Artificial Intelligence, Digital Transformation and Blockchain to work on future global projects.
Prof. El-Masri received his Electronic Engineering Degree (1993), his Software Engineering Master’s Degree (1994) and PhD (1997) from Grenoble National Polytechnic Institute (France). He worked at Hokkaido University (Japan) from 1998 until 2001, leading the development of an advanced software system project for telecommunications companies NTT and DoCoMo, and he was Assistant/ Associate Professor at University of Western Sydney (Australia) from 2001 until 2006.
Prof. El-Masri worked in the IT industry as a Senior Project/Programme Manager in leading IT consulting companies in Sydney, Australia from 2006 until 2009. Prof. El-Masri was a Professor and Senior eHealth Industry Consultant from 2009 until 2014 at King Saud University (Saudi Arabia). He has more than 100 published research papers on advanced digital technologies in international journals, books and conferences. Prof. El-Masri worked for General Electric (GE) from 2014 as a Senior Regional Director for industrial Internet and digital projects in the MENA region until 2017. Prof. El-Masri is certified in Digital Business Transformation Management and PRINCE2, and he now works as a Senior Consultant, expert and professional Trainer in Digital Transformation, Artificial Intelligence, Blockchain, Big Data Analytics, Data Science, Machine Learning, cloud platforms, and Internet of Things (IoT) – helping organizations from all industries with digital transformation and the new emerging digital technologies in the MENA region.
Prof. El-Masri is the author of the popular online course “Certified Digital Business Leader”, an international keynote speaker on Digital Transformation, Digital Technologies, AI and Blockchain at major events, workshops and conferences.