Pharma Patient UX
European Patient Experience and Engagement Forum

At our upcoming Pharma Patient UX Forum, we are going to discuss the main challenges of engaging patients and improving their experience. Different stakeholders of the industry will come together to share their knowledge and viewpoints on the topic in order to see both sides of the coin.

Our main aim is to provide a platform where patient advocates, regulatory representatives and pharmaceutical professionals can meet and discuss the obstacles they face and seek solutions for them.

Such topics will be discussed as the patient involvement in medicines entire life cycle, best practices in educating patients and methods to optimize the multi-channel journey.

Participants will have a chance to get an answer to the emerging question of how to get to patients through social media and why patient communication is so crucial.

Take part at our Interactive Panel Discussion, where you can get involved and debate about the main elements of patient engagement and what innovations in patient services are delivering the biggest value.

Join our event on 14th and 15 of February, 2019 in the fascinating city of Athens where history meets culture.

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Pelin Icil
Pelin IcilMarketing Manager
Bayer Healthcare
Bas van Heijst
Bas van HeijstAssociate Regulatory Affairs Director
The Netherlands
Merete Schmiegelow
Merete SchmiegelowPatient advocate
EUPATI EU & Denmark
Stefania Alvino
Stefania AlvinoMultichannel Manager
Daiichi Sankyo Italia SpA
Dr. Maria Teresa Herdeiro
Dr. Maria Teresa HerdeiroAuxiliar Prof.
University of Aveiro
Doris I Stenver, MD, MPA
Doris I Stenver, MD, MPAChief Medical Officer
Member of the Pharmacovigilance Risk Assessment Committee (PRAC)
András Süle
András SüleDirector of Finance
European Association of Hospital Pharmacists (EAHP)
Dr. Steinar Madsen
Dr. Steinar MadsenMedical Director
Norwegian Medicines Agency
Teresa Ferreiro
Teresa FerreiroCertified Professional Coach (ACC, CPCC), Trainer, Speaker, Patient Advocate
Sarah Richards
Sarah RichardsScientific Adviser
NICE - The National Institute for Health and Care Excellence
United Kingdom
Pieter De Muynck
Pieter De MuynckMBA Global Marketing Director
Nadja De Wolf
Nadja De WolfDirector of Public Affairs & Patient Experience
Sinead Tuite
Sinead TuiteCustomer Solutions & Commercial Operations Manager
Vanessa dos Reis Ferreira, Ph.D., MBA
Vanessa dos Reis Ferreira, Ph.D., MBAHead of Patient Advocacy Europe
Santhera Pharmaceutical
Eyal Schwartzberg, BPharm, MSc, PhD
Eyal Schwartzberg, BPharm, MSc, PhDProfessor
Arnold and Marie college of Pharmacy, LIU; School of Pharmacy, BGU
Paola Antonini
Paola AntoniniDirector, Epidemiology Research Project - Head, Clinical Research Italian Association of Heart Failure
Patients (AISC)
Geoff Rollason
Geoff RollasonPatient Experience & Service Director Oncology
United Kingdom
Anders Blaedel Lassen
Anders Blaedel LassenDirector, Regulatory Science & Advocacy
Esther Wong
Esther WongLead Pharmacist - Medicines Information, Neurology & IVIg
Chelsea and Westminster NHS Foundation Trust
United Kingdom

Event schedule

Day one

  • 08:30 Registration & Networking with Welcome Coffee

  • 08:45 Greeting from the Project Lead & GLC Icebreaker Session

  • 08:55 Opening Remarks from the Chair

  • 09:00 Patient involvement in medicines entire life cycle – EU PATI Why – When – How

  • 09:40 How the multichannel approach can support a therapy adherence campaign

  • 10:20 Tea, Coffee, Networking & Exhibits

  • 11:00 Evolving from advocay to insights: A pharma company perspective

  • 11:40 Why don’t I take my medication? Challanges and solutions to medication adherence from patients prespective

  • 12:20 Luncheon & Networking

  • 13:20 Patient involvement in communications

  • 14:00 Open For Sponsors

  • 14:40 Services for patients with cancer – improving the experience through co-creation

  • 15:20 Tea, Coffee, Networking & Exhibits


  • 16:40 Less antibiotics more Health

  • 17:20 Closing Remarks from the Chair & Networking

  • 17:30 End of Day 1

Day two

  • 08:30 Meet, Greet & Networking with Welcome Coffee

  • 09:30 Opening Remarks from the Chair

  • 09:40 PRAC and Patient Engagement

  • 10:20 How to ensure that focus on patients is going to make a difference? – Key learning from European Patient Groups Advisory Boards for Leber’s Hereditary Optic Neuropathy (LHON)

  • 11:00 Tea, Coffee, Networking & Exhibits

  • 11:30 Empowering patients in their relationship with health care – “A patient perspective”

  • 12:10 OPEN PANEL DISCUSSION – Multi channel contact points

  • 12:50 Educate your patients!

  • 13:30 Luncheon & Networking

  • 14:30 The Role of a Prescribing Pharmacist in the Multidisciplinary Team

  • 15:10 A pharmacist’s point of view – Seamless pharmaceutical care

  • 15:50 Tea, Coffee, Networking & Exhibits

  • 16:20 Patients engagement in clinical trials

  • 17:00 Closing Remarks from the Chair & Networking

For detailed program request the agenda

Request detailed Agenda - Patient UX - European Patient Experience and Engagement Forum

6 more reasons to attend

Who will you meet?

Members of board, C-level, Senior Vice Presidents, Vice Presidents, Directors, and Heads, Managers of:

  • Adherence
  • Affairs
  • Clinical
  • Clinical Operations
  • Clinical Program Management
  • Clinical Trials Clinical Development
  • Communications
  • Engagement
  • Feasibility and Recruitment
  • Medical Affairs
  • Partnerships
  • Patient Access
  • Patient Advocacy
  • Patient Centricity
  • Patient Engagement
  • Patient Experience
  • Patient outcomes
  • Patient Recruitment
  • Patient Relations
  • Patient Retention
  • Patient Safety
  • Patient solutions
  • Patient support
  • Relations
  • Services

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You can always register without a name using the TBA [To Be Announced] option. Please indicate TBA instead of the delegate name and 2 weeks prior to the event you are able to send the delegate name/s to booking[at]
While we are not happy to see you cancel your registration, we understand that “life happens” and other obligations come up. Our refund schedule is as follows:
The client has the right to cancel his/her participation in the event. Cancellation must be received by GLC in writing, either by mail or fax. If the client cancels with more than one month’s advance notice before the start of the event, GLC shall be entitled to retain 50% of the amount for participation in the event [minimum of € 1198 per delegate]. If the client cancels with one month’s [or less] advance notice, or fails to attend the event, then the client shall not be entitled to any refund. Failure to attend an event shall not excuse a client from owing the full amount of the registration fee. A copy of the conference notes from the event will be sent to the client after the event is over in case of cancellation by the client.
In general no VAT is applied based on the Hungarian VAT law with the exception of individual payment [when you would like to pay from your own budget and not from the company’s budget] and for Hungarian companies where 27% VAT is applicable which is refundable at the end of the company’s fiscal year.
Our hospitality partners usually have options available for parking places, however it can change from event to event. If you would like to receive more information on parking please e-mail our colleague lara.ventoso[at]
We provide a conference documentation pack which includes: conference agenda, notes pages and attendee information. Soft copies of some of the presentation are available on USB-flash-drives for each delegate. You may bring your laptop, tablet or other mobile device so you are able to review the presentations while they are being presented. Free Wi-Fi will be provided and outlets will be available for recharging computers, mobile devices and phones. We highly recommend you to bring along your business cards and a desire to learn from some of the industry’s leading experts.
The dress code is business casual. Feel free to leave the suits and ties at home this time. We do suggest you bring a sweater or dress in layers, as the conference room temperature may fluctuate.
Any of our staff members at the event will be delighted to help you. You can contact us for free via WhatsApp or Viber or any time over the phone or via e-mail or post.
  1. Get the timing right.
    Many people are afraid to request for training budget, because they can’t seem to find the “perfect time” to do it. Well, there’s no perfect time to ask for it, but there are definitely some moments that are better than others. For instance, if your boss is about to take a two week vacation, he/she might be in a good mood. If he/she just lost a major account, may not be wise at that juncture.
  2. Make a case for yourself
    When you ask for budget, you should be prepared with specific details and explanations about what is in it for the company and you’re superior. If you go into a meeting and just say, “I want to get budget for a conference,” it’s likely that your request won’t be taken seriously. If you want to plan ahead, then you should be prepared to explain the following points:
    1. Start by stating your accomplishments
    2. Show that you’re ready for more responsibility and eager to learn
    3. Describe:
    a) How this event will increase your productivity?
    b) How you will need less supervision
    c) How you can bring back the knowledge to the company
    4. Follow up
You might find free to attend events which are usually organized by a solution/service provider within the industry. Unlike at free to attend events, on a paid event you will find more diverse industry knowledge rather than presentations related to services or solutions.
In case you cannot attend for both days, you can always attend for just 1 day of the event. In this case we will send you all presentations of the 2 days. The participation fee is 70% of the original investment. In case you would like to attend the event for just 1 day please contact us on booking[at]
In case you are busy on 1 of the days, you certainly can split the 2 day conference with one of your colleague. All you need to do is send us an e-mail to booking[at]
We understand that not all senior-level professionals might be available on the dates. As the event is an annual event, most of the attendees try to postpone their engagements or send a small group from their teams to benefit from the conference.