Employer Branding is the process of promoting a company, or an organization, as the employer of choice to the desired target group, one which a company needs and wants to recruit and retain.
Social Media: A key tool to be used in Employer Branding
In today’s world, it is clear and evident that large companies are using Social Media to attract talent; study after study shows that usage is well over 90 percent. Meanwhile, worldwide surveys also reveal that 35 percent among companies around the globe cite Social Media as the most important channel for promoting an employer brand. Therefore Social Media platforms that have millions and billions of people have become the center stage to build a brand in the current age, be it a company or a product or a service. Using Social Media platforms also provides insights to identify various talent pools and individuals to fulfill HR requirements in organizations.
But have you ever imagined the breadth of subject matter expertise your HR and recruiting must master in order to leverage social channels for Employer Branding – everything from the sophisticated targeting of passive candidates and vetting them by scanning their digital ‘footprints’, to showcasing the employer brand online, posting job openings and generating employee referrals. What’s more, best-in-class social media recruiters know each social channel requires different tactics; the type of content that engages on Facebook is far different from that which will gain attention on LinkedIn.
This year there will be a key event which will be an ideal opportunity to learn and lay the foundation to do new strategies on how to brand yourself as an employer across best social media platforms. Consider to register for the 8th HR Minds Employer Branding Forum that will happen on 28-29 September in Berlin: the event that will help you building a strategy on how to become the best employer of choice.
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